My school year is over (that means I'm on vacation, yay!)
The last assignment for college this year involved creating a hypothetical brand and guess what - mine is a Lolita brand!
I named it Moonchild after the King Crimson song, using it as a metaphor for "alternative". It's a Gothic and Classic Lolita & Alternative brand.
For anyone interested in the process:
My class chose Literature as the general Theme. My personal theme was Dystopian Fiction, with Brave New World by Aldous Huxley and 1984 by George Orwell as main inspiration books. Secondary inspirations were the XVI Century and Ball-Jointed Dolls.
Throughout the year I had to design 4 Valentine's Day edition printed tops, 10 dresses and, at last, 7 complete coordinations for a grand total of 27 items not including accessories. There are 6 original prints.
I apologize beforehand for the quality of the images; I wasn't able to scan most of them and some are really dark, otherwise you wouldn't be able to see the lighter details.
Sketches~ I drew the same pieces over and over with little changes, and also coordinated with different items before deciding on the final line-up.
These are the reject designs that didn't make the second cut. I still kind of like them, specially the last one.
The four Valentine's Day tops, each with a different print, and my friend modeling the sample for the last one. In case it isn't clear, it has openings across the top part and on the sleeves that show off the puffy lining.
These are the 10 dresses - 8 OPs, 2 JSKs, since this is a Winter collection. The dress on the top right has doll eyes embroidered all over the bodice. The top right one on the second page is a wedding dress!
Fabrics include different types of cotton, chiffon, velvet, brocade, knit, faux-fur... and, of course, there are a few different types of lace.
The final line-up! It includes 4 of the 10 original dresses, and lots of new pieces: 1 new dress, 4 blouses, 1 pair of shorts, 1 pair of bloomers, 2 skirts, a cardigan, a peignoir, a corselet and a jacket.
Only the first outfit was manufactured (for now! I really hope to get myself a few of the others), and below is a picture of another friend modeling it along with a few extra pictures. This blouse is a true free-size. It fits even me!
Thank you very much for looking, I hope you enjoyed it.
And special thanks to my lovely model friends, you girls rock!
See you next time!